Daniel Pink’s best-selling book, A Whole New Mind, argues that we are moving from the Information Age to the Conceptual Age, where right-brain functions like creativity, empathy and meaning will dominate.
Paul Hawken’s Blessed Unrest describes how millions of people, through hundreds of thousands of organizations, are rallying behind inter-related causes promoting personal, social and environmental change.
And then there is the monumental shift that’s happening in digital media and business. Thought leaders like Seth Godin, Simon Sinek, and Chris Anderson, along with revolutionary CEOs like John Mackey, Tony Hsieh, Richard Branson, Ray Anderson and Chip Conley are defining a new paradigm. Today’s business is moving towards a more conscious capitalism. It’s about serving all stakeholders from a deeper purpose, expanding individual expression and being genuine through every step. And if these trends keep gaining momentum, there is actually hope that the same system that created The Corporation, can adjust its course, and maybe even save the world (from itself).
So why is this “movement of movements” going relatively unnoticed in the media? Because it has no single name. It has no single leader. It has no single ideology. Yet we can see that the underlying beliefs in things like purpose, sustainability, individual expression, human rights, holistic health, and personal growth are becoming increasingly valued.
With all this as a (lengthy) backdrop, the Mouvment blog is curating thought provoking videos that encourage new ideas about personal development, social change, and progress in sustainability. This is a site for people who would like to get a regular dose of inspiration for what our world could and should become. Video is the best modern medium to scale these valuable ideas, and if we want them to spread, we have a responsibility to promote, share and discuss.
Everyone knows what Gandhi said: “we must be the change we wish to see in the world”. But first, you have to SEE the change you wish to be.
At its best, I believe marketing is about inspiring positive change. It can be the fuel to drive a valuable product, service, or idea to spread. And that’s what I love to do – help good things to spread.
As luck would have it, our world is full of good things. But I don’t believe they are spreading fast enough. It seems to me that our biggest gap is not an ingenuity gap, a political gap, or an attitudinal gap. Above all else I think we have a marketing gap (bet you never heard that one before).
I believe our world already has the answers to achieve many of our most important goals. But we don’t have unity. We don’t have political will. And we don’t have enough movements.
Creating a resource that inspires people is one of those things I’ve always wanted to do (it’s on my bucket list). And when I couldn’t find a place that collects this kind of video content, I just had to do it myself. As those around me will testify (with a groan), I love to talk about these ideas, and I get all jacked up when I can see that it’s made a difference to someone’s thinking.
And that’s the whole point – to increase thinking and discussion. So if you are struck by any of the videos, then I hope you will leave a comment, or share with your friends. And I’d also love to hear what you think directly. So if you do or don’t love anything to do with Mouvment, please email me anytime through ejan at mouvment dot com or hit me on twitter @mouvment
Let’s do this.