I have to admit, before I watched this terribly sad video I was always messing with my iPhone while driving. Not much texting, but definitely some intermittent checking and scrolling. But that has changed. In the last two weeks, I get a guilty feeling every time I even glance at my phone in the car. Which is the way it should be. Watch it yourself, pass it on, and help avoid the avoidable.
By the way, kudos to AT&T for trying to address one of the indirectly negative effects of their services. More businesses should view their accountability holistically.