The Zeitgeist of Gen Y

The internet age has spawned a major shift in the foundation of youth culture, and it seems to me that it is driving an increasing gap between the generations. Many people think that it’s just the use of technology that separates Generation Y from the old(er), but that’s just the driving force. The real change materializes in the way GenY’s see the world, what they value, how they create their identities, and how they view the future – and it’s all pretty different from their predecessors. BOX1824, a Brazilian research company, produced this engagingly fast-paced video that compares Boomers, to GenX and then does a deep dive into the collective consciousness of GenY. In it you can see both the importance that the youth mentality has on shaping the world’s direction, as well as the complicated fabric that connects our present day youth. The kids are here, and the change they are driving will only come faster.