Last week Greenpeace International lobbed another strike at Facebook as a part of their campaign to Help us get Facebook to Unfriend Coal, which has been going on since February and has more than 500,000 enlisted supporters.
By creating an animated video to tell a snarky tale of Facebook’s poor decision to use coal power as the primary power source of their new data center, Greenpeace has greatly amplified attention to the issue (and probably hurt Mark Zuckerberg’s feelings as well). With nearly 200,000 views already, this is a great example of how a compelling video can really turn up the volume for a campaign. If Facebook wasn’t listening before, they will now – this is a damaging illustration of their company’s priorities.
For a good overview of the campaign, as well as a rebuttal from a Facebook spokesperson read this article in Greener Computing. But first watch the video – it’s very effective.