Daniel Pink’s A Whole New Mind was voted the best Business Book of 2005 by a number of publications. In it, he argues that we have moved from the Information Age (a time of knowledge workers) to the Conceptual Age (a time of creators and empathizers). This means that creativity has become the key differentiator for businesses, and that the “right brain” talents of design, story, symphony, empathy, play and meaning are the key strengths for an individual to develop. The book is a convincing and thorough account of the history, trends and future outlook for the nature of our work, and five years later Pink’s predictions hold even more significance. To get a concise summary of the key concepts, and how they pertain to you, nothing is better than this minute long video.
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