You’ve probably heard of Michael Pollan or a few of his books, like The Omnivore’s Dilemma, or In Defense of Food. In Food Rules, Pollan attempted to lay out some very simple rules for eating wisely. The only problem is, the big food brands keep outsmarting him by turning his rules into reformulated positioning – making their unhealthy foods seem healthy by using some “marketing Jiu-Jitsu”. Pollan jokingly acknowledges that the big brands are “so much smarter than I am”, so he’s countered with a trump-card rule for us all to follow, presented in this 3-minute speech.
Related posts:
- Have You Entered ‘The Meatrix’? Free Range Studios is arguably the most successful producer of socially conscious web content. Their first break through success, back in 2003, was a 4 minute animated spoof of the......
- Heed the Warning of the Toronto G20 Summit The Love Police, a crew of subversive culture-jammers, created a moving four minute montage of the scary Police-state scenes widely recorded at the recent Toronto G20 Summit. The video is......
- Paul Hawken paints the picture of our ‘Blessed Unrest’ There is a "movement of movements" happening right under our noses......
