Founded by Bill McKibben, a leading climate change author, 350.org is an international campaign that’s building a movement to unite the world around solutions to the climate crisis. Their mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and possibilities for our planet. The focus is on the number 350–as in parts per million CO2. Scientists says that if we can’t get below that, the damage we’re already seeing from global warming will continue and accelerate. This video is a 90 second introduction to their cause:
The 350 movement looks to organize in a new way–everywhere at once. In October of 2009 they coordinated 5200 simultaneous rallies and demonstrations in 181 countries. CNN called it the ‘most widespread day of political action in the planet’s history.’ On October 10th, 2010 (10/10/10), they’re organizing a ‘global work party’ all over the world. People will put up solar panels, dig community gardens–and send a strong message to our leaders: ‘If we can get to work on solutions to the climate crisis, so can you.’
View Actions at 350.org and sign up for a local event, or create your own.
View the promotional video for 10/10/10:
Their theory of change is simple: if an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need. And the thing is, it’s working. Check out this review video of the inaugural 2009 event, which included millions of participants (and looks like a lot of fun!):